Curate and maintain a verified simple software marketplace that vets and certifies web applications specifically for their minimal interface complexity and ease of use for non-technical users, offering direct in-app integration and simplified billing. This builds a strong network effect where more users attract more simplified applications, and more applications attract more users, creating a trusted ecosystem for software-averse individuals. Software vendors pay a percentage of sales (5-15% of transaction value) for access to a pre-qualified audience that prioritizes simplicity, and users pay a small premium for guaranteed ease of use.