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Offer a software simplification layer that sits atop existing complex web applications, allowing users to hide unused features, re-label confusing buttons, and create custom, simplified dashboards for their specific tasks without altering the underlying software. This creates deep workflow lock-in as users invest time into tailoring their digital environment, making the raw, complex application significantly less usable without the simplification layer. Businesses pay a per-seat monthly subscription for improved user adoption and reduced training costs on their existing enterprise software.

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